{"id":4007,"date":"2021-07-28T06:39:00","date_gmt":"2021-07-28T06:39:00","guid":{"rendered":"http:\/\/womanpreneur-community.com\/blog\/?p=4007"},"modified":"2021-08-05T06:56:40","modified_gmt":"2021-08-05T06:56:40","slug":"jenis-strategi-pemasaran-produk","status":"publish","type":"post","link":"https:\/\/womanpreneur-community.com\/blog\/jenis-strategi-pemasaran-produk\/","title":{"rendered":"Jenis Strategi Pemasaran Produk"},"content":{"rendered":"\n<p><strong><em>Direct Selling<\/em>,<\/strong> <em>Direct selling\u00a0<\/em>atau penjualan langsung merupakan jenis strategi pemasaran di mana penjual akan menjual secara langsung produknya kepada konsumen. Meskipun langsung, tetapi umumnya penjual tidak dilakukan di toko retail.<\/p>\n\n\n\n<p><em><strong>Earned<\/strong> <strong>Media<\/strong><\/em>, Berbeda dengan penjualan langsung, jenis strategi ini justru dilakukan secara tidak langsung. Hal utama yang harus dilakukan untuk menerapkan strategi ini yakni membangun hubungan dan kepercayaan dengan masyarakat.\u00a0 <\/p>\n\n\n\n<p><em><strong>Point of Purchase<\/strong><\/em>, <em>Point of Purchase<\/em>\u00a0(POP) merupakan strategi marketing dengan cara menempatkan material marketing atau iklan di dekat produk yang sedang dipromosikan. Menurut penelitian, sekitar 64% orang yang datang ke toko retail masih belum menentukan produk yang akan dibelinya. Kondisi tersebut dapat kita manfaatkan dengan mengarahkan mereka untuk membeli produk, kerahkan semua\u00a0<em>product knowledge<\/em>\u00a0dan kemampuan komunikasi sehingga konsumen tertarik dan susah untuk menolak.<\/p>\n\n\n\n<p><strong>Internet<em>\u00a0Marketing<\/em><\/strong>, Internet marketing merupakan strategi pemasaran yang cukup dikenal dan dilakukan oleh banyak pelaku usaha pada saat ini.  Jenis strategi pemasaran ini akan berjalan dengan lancar jika kita dapat membuat konten yang menarik pembeli. 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Meskipun langsung, tetapi umumnya penjual tidak dilakukan di toko retail. Earned Media, Berbeda dengan penjualan langsung, jenis strategi ini justru dilakukan secara tidak langsung. Hal utama yang harus dilakukan untuk menerapkan strategi ini yakni membangun [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4008,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","ngg_post_thumbnail":0,"footnotes":""},"categories":[13],"tags":[],"class_list":["post-4007","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artikel"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/womanpreneur-community.com\/blog\/wp-json\/wp\/v2\/posts\/4007","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/womanpreneur-community.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/womanpreneur-community.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/womanpreneur-community.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/womanpreneur-community.com\/blog\/wp-json\/wp\/v2\/comments?post=4007"}],"version-history":[{"count":1,"href":"https:\/\/womanpreneur-community.com\/blog\/wp-json\/wp\/v2\/posts\/4007\/revisions"}],"predecessor-version":[{"id":4009,"href":"https:\/\/womanpreneur-community.com\/blog\/wp-json\/wp\/v2\/posts\/4007\/revisions\/4009"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/womanpreneur-community.com\/blog\/wp-json\/wp\/v2\/media\/4008"}],"wp:attachment":[{"href":"https:\/\/womanpreneur-community.com\/blog\/wp-json\/wp\/v2\/media?parent=4007"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/womanpreneur-community.com\/blog\/wp-json\/wp\/v2\/categories?post=4007"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/womanpreneur-community.com\/blog\/wp-json\/wp\/v2\/tags?post=4007"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}