{"id":4351,"date":"2021-11-24T20:12:00","date_gmt":"2021-11-24T20:12:00","guid":{"rendered":"http:\/\/womanpreneur-community.com\/blog\/?p=4351"},"modified":"2021-11-24T20:19:37","modified_gmt":"2021-11-24T20:19:37","slug":"proses-integrated-marketing-communication-imc","status":"publish","type":"post","link":"https:\/\/womanpreneur-community.com\/blog\/proses-integrated-marketing-communication-imc\/","title":{"rendered":"Proses Integrated Marketing Communication (IMC)"},"content":{"rendered":"\n<ol class=\"wp-block-list\"><li><strong>Analisis Situasi dan Kondisi<\/strong><\/li><\/ol>\n\n\n\n<p>Kamu harus menganalisa titik permasalahan dalam pemasaran dan menemukan solusi untuk permasalahan tersebut. Kamu bisa menggunakan analisis SWOT (Strengths, Weakness, Opportunity, dan Threat) untuk menganalisis kondisi produk-mu.&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"2\"><li><strong>Analisis Target Pasar<\/strong><\/li><\/ol>\n\n\n\n<p>Kelompokkan target pasar-mu berdasarkan demografi dan profil psikologi. Selanjutnya, lakukan analisis mengenai proses penyaluran informasi. Komunikasikan informasi pada target konsumen secara spesifik agar pesan-mu tersampaikan dengan baik.&nbsp;&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"3\"><li><strong>Pastikan Tujuan Komunikasi<\/strong><\/li><\/ol>\n\n\n\n<p>Perhatikan proses dan tujuan komunikasi, misalnya untuk meningkatkan&nbsp;<em>brand awareness<\/em>, membangun citra perusahaan, maupun mendorong penjualan. Dengan menentukan tujuan kamu akan mudah merancang semua hal yang berkaitan dengan strategi.&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"4\"><li><strong>Susun Anggaran<\/strong><\/li><\/ol>\n\n\n\n<p>Tentu saja, kamu harus menyusun anggaran. Pastikan pertimbangan-pertimbangan ketika kamu menyusun anggaran agar anggaran tersebut bisa dimanfaatkan secara efektif dan tepat sasaran.&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"5\"><li><strong>Kombinasi Strategi<\/strong><\/li><\/ol>\n\n\n\n<p>Lihat kembali tujuan apa yang ingin kamu capai, dalam implementasinya juga bisa menggunakan kombinasi&nbsp;<em>marketing mix<\/em>&nbsp;(product, price, place, promotion, people, process, dan physical evidence) dan 4C\u2019s (complementary, continuity, consistency, coherence).&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"6\"><li><strong>Tinjau dan Evaluasi<\/strong><\/li><\/ol>\n\n\n\n<p>Setelah melakukan serangkaian proses tersebut, kamu perlu melakukan evaluasi hasil kinerja apakah sudah efektif dan efisien.<\/p>\n\n\n\n<p>Sumber: https:\/\/ngalup.co\/<\/p>\n\r\n","protected":false},"excerpt":{"rendered":"<p>Sebelum kamu melakukan proses perencanaan IMC, kamu perlu mengenali target konsumen. Orang-orang seperti apa yang bersedia membeli produk kamu, lalu kelompokkan sesuai dengan demografinya. <\/p>\n","protected":false},"author":1,"featured_media":4353,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","ngg_post_thumbnail":0,"footnotes":""},"categories":[13],"tags":[185],"class_list":["post-4351","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artikel","tag-womenpreneur-community"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/womanpreneur-community.com\/blog\/wp-json\/wp\/v2\/posts\/4351","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/womanpreneur-community.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/womanpreneur-community.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/womanpreneur-community.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/womanpreneur-community.com\/blog\/wp-json\/wp\/v2\/comments?post=4351"}],"version-history":[{"count":2,"href":"https:\/\/womanpreneur-community.com\/blog\/wp-json\/wp\/v2\/posts\/4351\/revisions"}],"predecessor-version":[{"id":4354,"href":"https:\/\/womanpreneur-community.com\/blog\/wp-json\/wp\/v2\/posts\/4351\/revisions\/4354"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/womanpreneur-community.com\/blog\/wp-json\/wp\/v2\/media\/4353"}],"wp:attachment":[{"href":"https:\/\/womanpreneur-community.com\/blog\/wp-json\/wp\/v2\/media?parent=4351"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/womanpreneur-community.com\/blog\/wp-json\/wp\/v2\/categories?post=4351"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/womanpreneur-community.com\/blog\/wp-json\/wp\/v2\/tags?post=4351"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}