{"id":4404,"date":"2021-12-17T02:24:00","date_gmt":"2021-12-17T02:24:00","guid":{"rendered":"http:\/\/womanpreneur-community.com\/blog\/?p=4404"},"modified":"2021-12-20T02:34:24","modified_gmt":"2021-12-20T02:34:24","slug":"pelanggan","status":"publish","type":"post","link":"https:\/\/womanpreneur-community.com\/blog\/pelanggan\/","title":{"rendered":"Pelanggan"},"content":{"rendered":"\n<p><strong>Pelanggan<\/strong>\u00a0atau\u00a0<strong>langganan<\/strong>\u00a0merujuk pada individu, rumah tangga, perusahaan yang membeli\u00a0barang\u00a0atau\u00a0jasa\u00a0yang dihasilkan dalam\u00a0ekonomi.<\/p>\n\n\n\n<p>Dalam dunia pemasaran, pemasaraan yang berorientasi pada pelanggan merupakan baru. Pemasaran berorientasi pada pelanggan merupakan orientasi manajemen yang mempertahankan bahwa perusahaan harus membangun hubungan dengan pelanggan atau sasaran secara individu. Pemasaran berorientasi pada pelanggan ini mencakup keputusan yang berkaitan dengan visi, tujuan, strategi, struktur organisasi, budaya, sistem informasi, instrumen pemasaran, proses bisnis, dan manajemen sumber daya manusia.<\/p>\n\n\n\n<p>Dalam kegiatan usaha, seorang pemasar atau penjual, mendekati\u00a0prospek. Prospek dipahami sebagai\u00a0relasi\u00a0bisnis\u00a0yang membangun hubungan dengan\u00a0perusahaan. Prospek adalah relasi yang bisa sudah menjadi pelanggan ataupun belum.<\/p>\n\n\n\n<p>Kebutuhan pelanggan dapat didefinisikan sebagai barang atau jasa yang dibutuhkannya untuk mencapai tujuan tertentu. Pelanggan memiliki kebutuhan yang berbeda tingkatannya.<\/p>\n\n\n\n<p>Dalam berbagai pendekatan, tergantung dari sifat dari industri atau\u00a0budaya, pelanggan bisa disebut sebagai\u00a0klien, nasabah,\u00a0pasien. 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